Absolut Vodka Founded 1879, by Lars Olsson Smith in Sweden. Absolut is known for its continuous distillation process, which gives the vodka its ultra-smooth, pure taste. It is made entirely from winter wheat and pure spring water from one source, ensuring consistency. The iconic bottle is inspired by an 18th-century Swedish apothecary bottle. Upcycled: Absolut bottles have been creatively transformed into unique drinking glasses, lamps, and candle holders, preserving the iconic shape and branding in a functional daily item.
Fun fact: Absolut is famous for its innovative and artistic advertising campaigns. In the 1980s, it became a global sensation thanks to the “Absolut Perfection” ads, which became the longest-running campaign in advertising history.
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